Compagnie du Ponant Ponant renamed. "It's easier to remember a shorter name, more visually impacting" the company said in a statement.
Why the change? The idea is to have a brand in one word "to express the essential, in France and abroad." With this new name, the company developed its brand while maintaining its roots, restoring its logo a central place to sail his first three iconic ship, Le Ponant yacht.
The features of the three sails were retained, expressing the new life that the company wants to give the Ponant brand. The new logo retains the signature Yacht Cruises embodying DNA Ponant Cruises. The word "Yachting" rounds out and position the "Cruise" activity.
Why the change? The idea is to have a brand in one word "to express the essential, in France and abroad." With this new name, the company developed its brand while maintaining its roots, restoring its logo a central place to sail his first three iconic ship, Le Ponant yacht.
The features of the three sails were retained, expressing the new life that the company wants to give the Ponant brand. The new logo retains the signature Yacht Cruises embodying DNA Ponant Cruises. The word "Yachting" rounds out and position the "Cruise" activity.
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